03 / Intermediate practitioner

Honest Marketing Metrics in the AI Era

IntermediateModule 18

AI has flooded the web with content and quietly broken a lot of the metrics we used to trust. In this module, built on my Signal in the Noise work, I show you how to measure what is real: branded search, genuine engagement, and word of mouth, over numbers that are easy to inflate. You leave measuring signal instead of noise.

What you will be able to do

  • Which marketing metrics AI has made unreliable
  • Honest signals worth tracking instead of vanity numbers
  • Reading branded search and organic engagement well
  • Building a measurement view you can defend

Coming soon

The interactive version of this module is being built

The format is live in Your First Real Prompt, free start to finish, so you can feel exactly how these work. If you want this module's material now, that is what the 1:1 training covers, live, on your own business.