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Honest Marketing Metrics in the AI Era
AI flooded the web with content and quietly broke a lot of the metrics we trusted. Here are the signals I still believe, and the vanity numbers I stopped reporting.
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The archive
What is actually happening in AI, and what it changes for a business the size of yours. Written to a standing brief, checked before it ships, and sourced so you can go verify it yourself. Search it, filter it, argue with it.
1 article matching / latest 28 Jun 2026