Media

Out loud,
on the record.

I have spent years making this argument in public: on other people's podcasts, on shows I host, in front of user groups, and on conference panels. Everything below is unedited, watchable, and mostly unscripted. If you want to know how I think before you work with me, start anywhere here.

03

Live sessions

Teaching sessions and webinars run for user groups and practitioner communities, usually with a live build rather than slides.

SessionHubSpot Admin HUG

Finding Your ACP (Actual Customer Profile)

Mining your own CRM for the customers who actually drive the business, then rebuilding segments and lifecycle stages around what is real instead of the profile everyone wishes were true.

Watch or listen

SessionSidekick Strategies

Unlock the Power of ChatGPT for Marketers

A practical walkthrough for marketing teams: prompting that produces usable output, and where the tool quietly stops being trustworthy.

Watch or listen

SessionHubSpot Community

Tasking: The Very Real Ways AI Can Work for You

Using AI to bring order to work, time, and projects, with the actual tools and habits behind a fast-moving build practice.

Watch or listen

SessionHubSpot Community

GPT Inside & Out: Unlocking Its Full Potential

What reasoning models are genuinely better at than standard ones, how AI-assisted search differs from the search habits everyone already has, and where each one falls down.

Watch or listen

SessionHubSpot Community

Team-Up Time: Picking the Right AI Team for Your Needs

Assembling a set of specialized tools that work together rather than one that does everything badly, demonstrated by building an entire brand live inside the session: research, identity, visuals, music, and a site.

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SessionHubSpot Community

The Dark Arts of AI: Unconventional GPT Hacks for Workflows

The uses that do not show up in the marketing material: unusual ways to automate complex tasks and pull real work out of a general-purpose model.

Watch or listen

SessionHubSpot Community

Leveraging ChatGPT to Enrich Your CRM Data

Turning a general model into a data-enrichment tool your CRM can actually use, including the custom assistant built to do it.

Watch or listen

If you want me on yours

Happy to come talk

Podcasts, user groups, internal enablement sessions, panels. I show up with real builds rather than slides, and I am comfortable being told my take is wrong on the record. Tell me the audience and what you want them to leave with.

Get in touch